Breastfeeding Wellness Advocate
nourishment. support. advocacy.
Where every dr p matters!!
Are you passionate about supporting new mothers through the journey of childbirth and breastfeeding? Ready to turn your passion into a thriving career? Welcome to our exclusive program tailored specifically for aspiring doulas that want to level up their breastfeeding knowledge's for families!
Breastfeeding is more than a way to feed a baby — it is nourishment, bonding, healing, and community connection. Yet many families struggle to reach their feeding goals because of barriers such as lack of support, misinformation, or systemic inequities. Our Community Breastfeeding Wellness Advocate Training was created to bridge this gap. Designed especially for doulas and aspiring birth workers, this program equips you with the knowledge, skills, and advocacy tools to better support families in their feeding journey.
Join a comprehensive 6-hour Community Breastfeeding Wellness Advocate workshop designed for birth workers and doulas. The workshop blends evidence-based education, cultural wisdom, practical skills, and peer-to-peer learning, giving participants tools to support families in their communities. This training does not have LCERPS attached to it but will follow the IBCLC Detailed Content Outline which satisfied guidelines to gain hours for lactation education.
What You'll Learn
- The physiology of lactation and how milk is made.
- How to recognize feeding cues and normal newborn patterns.
- Practical skills: positioning, latch basics, hand expression, and comfort techniques.
- Peer counseling skills: active listening, encouragement, and referral practices.
- Trauma-informed and inclusive approaches to feeding support.
- Community advocacy: how to build support networks and address systemic barriers.
You may ask, what is Breastfeeding Wellness?
Breastfeeding wellness is a holistic approach ensuring a healthy, supported, and successful breastfeeding journey for both parent and baby, focusing on:
- Optimal nutrition
- Physical comfort
- Emotional bonding
- Practical skills
Doula support continues with the importance of eating, hydration and rest for lactating postpartum mothers. Advocacy involves encouraging good lifestyle habits, seeking lactation support, managing challenges (latch, supply), and utilizing breastfeeding's unique connection for development and recovery. This workshop aims to add an extension of support with breastfeeding initiation support and advocating for a mother/caregiver's Birth to Breastfeeding Rights .
TM
The Structure: Seeds to Grow
Nourish
(Online or In Person)
You'll receive in-depth education covering a wide range of topics related to breastfeeding including the importance of early initiation, latch and positioning basics, newborn feeding cues and behaviour in the early days, and the Golden Hour.
Support
(Hands On Skills Training)
Through interactive workshops, role-playing exercises, and simulated birth scenarios, you'll gain practical experience in providing physical, emotional, and educational support during the postpartum period. This hands-on training will prepare you to effectively advocate for individuals in hospital settings.
Advocacy
(Online or In Person)
This hands-on training will prepare you to stay in scope of practice by effectively advocating for equitable breastfeeding policies in hospitals and workplaces while providing culturally competent support and trauma informed care.
The Answer Is Always In The Community!
Families thrive when they feel supported, informed, and connected. By training as a Community Breastfeeding Wellness Advocate, you will:
- Gain confidence in guiding families through early breastfeeding initiation without overwhelm
- Learn to be a first responder for colostrum and unnecessary formula supplementation
- Empowering your families with evidence-based, culturally sensitive care.
- Become a trusted community resource while knowing when and how to collaborate/refer out with IBCLCs and healthcare providers.
- Helps create healthier outcomes for parents and babies through compassionate, equitable support.
- Changes the trajectory of generational health for marginalized families
Meet Your Instructor
Founder of IMPACT Doula Training Certification
Owner of The Milk & Honey Company & The Future of Lactation, LLC
Jada Metcalf is ROSE Community Transformer, Certified Food, Nutrtion and Health Practictioner, Certified Community Maternal Child Health Worker, Certified Breastfeeding Specialist, Certified Professional Doula and Infant Massage Instructor with 10 years of experience in birth work beginning with the birth and breastfeeding experience of her own two boys in 2015. Jada has been training Doulas since 2024 using her Mind, Body & Babee doula training method.
Jada has attended home, birth and hospital births since 2021 beginning during the pandemic supporting a total of 80+ births to date. All of these aspiring doula students have found IMPACT Doula Training to fill a significant role in their doula professional journey while mitigating the Black Maternal & Infant Mortality and Black breastfeeding rates here in Georgia and nationwide. Jada worked as a Certified Breastfeeding Specialist & Doula mentor for Healthy Mothers Healthy Babies of Georgia since 2023 as well with many of them newly trained dulas as well.
Her signature style blends real talk, ritual, and results. Whether she’s training new doulas, providing in-home support, or consulting with institutions, Jada’s work is driven by one core belief: maternal care should be heart led, accessible, sovereign, and deeply human.
Does this sound like you?
- Aspiring and practicing doula who wants to extend their skillset?
- Community caregiver and/or birth worker committed to breastfeeding equity?
- Passionate about offering holistic, culturally respectful, and nonjudgmental support to families?
Well, you're at the right place because:
"The higher rates of breastfeeding initiation among women supported by doulas may occur via direct or indirect means. The extensive training that certified doulas undergo includes a component dedicated to human lactation and breastfeeding support, and our findings are consistent with prior research indicating that women with doula support may initiate breastfeeding more frequently than those without such support."
- NIH, J Midwifery Womens Health 2013
Voices of IMPACT
"I recently had the privilege of training with Miss Jada at one of Milk & Honey Co.’s lactation IMPACT workshops, and do not have enough good words to say. Her training is dynamic, engaging, hilarious, and culturally honoring. Her entire curriculum is rooted in evidence-based research and tempered with unyielding empathy. Whether you’re a seasoned IBCLC or new doula just starting out, Jada’s courses will help set a foundation for unmatched bedside-manner paired with the latest research."
Khianna, D.O.P.E. Doula, CCBWA
"The maternal-infant health system isn't just broken. You're building new infrastructure, not patching the old one."
YOUR IMPACT
When you become a Community Breastfeeding Wellness Advocate, you don’t just gain new skills — you help reshape the culture of infant feeding in your community. You become a bridge between families and resources, ensuring that no parent feels alone in their feeding journey.